The Communications Due Diligence Concept should give the controlling a systematic tool to evaluate the various valuation aspects. The concept has three layers.

Layer number two evaluates the various intermediates in the respective communications arenas and the interrelations and the implications of the branding and campaigning sub-concepts with the intermediates.

Layer number two evaluates the various intermediates in the respective communications arenas and its interrelations and the implication of the branding and campaigning sub-concepts with intermediates.

Finally, layer number three evaluates the recipients of the entire communications process, i.e. the various stakeholder groups and subsequently the corporate value as an interpretation of entrepreneurial decision making.

The Communications Due Diligence Concept gives management a chance to put a communications view on every single business matter.

cddc and its context controlling