Corporate Communications offers a context for guidance and receive content for measurement. Both demand concepts in order to combine guidance with measurement.

We have invented three main concepts which are designed for supporting management in this respect and which have already been mentioned under the sections controlling (CDDC), reporting (ICCS) and reputation (MMIS) of the corporation.

Our Intellectual Capital Communication Standard (ICCS) allows an identification and presentation of the intellectual capital to all stakeholders.

Our Media & Market Intelligence Survey (MMIS) allows the measurement of how main stakeholders interpret business matters and provide views on positioning the company.

Finally, we have developed our own controlling of Corporate Communications via the Communications Due Diligence Concept (CDDC), which incorporates all tangible and intangible aspects of a corporation.