The Media & Market Intelligence Survey provides an integrative view of various multiplier perspectives of a corporation. These are in the first place the media reports and commentaries as well as capital market views of analysts and investors from the sell-and-buy side. Additionally, it can integrate other third party endorsers, such as lobbyists or politicians.

The Media & Market Intelligence Survey is basically a periodical report with some semi-quantitative measurement, but rather intensive qualitative explanations and proposals. It is imperative for our view of the interpretation of a corporation.

The MMIS comes in three options: As a fully-fledged survey, we do our own coding and measuring of the respective corporation and on this basis provide our recommendations. As a recommendation, we take other suppliers’ measurements and only do our own interpretation on the basis of a selected coding of opinion leader publications. As a macro analysis, we do our own coding of quality papers only and provide a presence and tendency of Dax-30-corporations.

mmis and its context reputation