Corporate Reputation is the flipside of Corporate Reporting. They are twins, who take different perspectives onto the true and fair value of a corporation. One can either view a corporation from a capital market investment perspective. Or one takes an interpretative perspective by communicating with the various stakeholders via opinion leaders and other intermediates.

Thus, one can describe the true and fair value through market and/or corporate value on the capital market side, but also through its reputation value with all the various stakeholder groups. However, one twin is older: There is one main reason for interpreting the corporation through communicative reporting: Interpretation enhances the investment perspective and provides “better” information for the investment decision.

We call our concept Media&Markets Intelligence Surveys.

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